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THE VILLAGE AT GULFSTREAM PARK RECEIVES A SILVER U.S. MAXI AWARD

Industry’s top marketing honor representing the highest caliber of marketing excellence 

Hallandale Beach, FL – April 7, 2011 – The Village at Gulfstream Park is pleased to announce that it is the recipient of a Silver U.S. MAXI Award, the industry’s highest marketing honor awarded by the International Council of Shopping Centers (ICSC). This award represents the highest caliber of marketing excellence and exemplifies collaboration, execution and achievement within the retail real estate industry.

The Village at Gulfstream Park won its award in the Grand Opening, Expansion and Renovation category, which recognizes and honors a comprehensive campaign intended to introduce or reposition a new, expanded or renovated shopping center, for its “Food. Fashion. Mojo.” grand opening campaign.  The campaign conveyed the center’s offerings:  dining, shopping, and that exotic something extra that is almost indescribable.  Opening events spanned three days and included a ribbon-cutting with local dignitaries; a private preview party honoring VIP donors to the Joe DiMaggio Children’s Hospital; a “Carnivalia” show featuring fireworks, stilt-walkers, and dancers in festive costumes, as well as Gulfstream Park jockeys and horses on hand for free photos. The Village at Gulfstream Park is owned by Forest City Enterprises and MI Development and is managed by Forest City Commercial Management.    

“It is a true honor to be the winner of a Silver U.S. Maxi award,” said Jeannie Roberts, marketing director at The Village at Gulfstream Park. “The fact that our grand opening campaign was recognized by the ICSC really speaks to the superior level of expertise and dedication demonstrated by everyone involved in our ‘Food. Fashion. Mojo.’ campaign and we are very thankful for our dynamic team.”

Professional recognition for this award was given to the following marketing professionals from Forest City Enterprises: Jane Lisy, vice president of marketing; Stephanie Shriver-Engdahl, national director of advertising, and Paulette Caputo, national director of marketing; as well as Jeannie Roberts, marketing director at The Village at Gulfstream Park, and Judy Penny, principal, Think Penny Advertising & Design, Inc.

The Village at Gulfstream Park would also like to extend gratitude and recognize the following partners and professionals who played a vital role in the launch of their successful grand opening campaign: Carolyn Feimster of CJF Marketing International, the Village’s tourism representative who helped to develop and implement a variety of programs targeting domestic and international visitors; Judy Penny, Principal and Creative Director of Think Penny, an advertising and design firm based in Miami, Florida. Think Penny created the grand opening “Food. Fashion. Mojo.” campaign and helped launch the brand in south Florida; Kelly Pyper and Sarah Johnson of Pyper, Paul and Kenny, a media planning and buying agency based out of Tampa, Florida that assisted in developing an effective media plan for the campaign; and Scott Laslo, Vice President and General Manager of The Village at Gulfstream Park, who played a significant role in orchestrating the grand opening efforts. 

The 2011 ICSC U.S. MAXI Awards honor and recognize the premier marketing, community outreach, sales promotions and visual merchandizing programs undertaken solely with the U.S by U.S.-based retail real estate professionals and companies.   These awards not only enhance and complement the other industry regional award programs offered by ICSC but provide information and insight to the entire retail real estate industry on what it takes to achieve the highest level of recognition in marketing and specialty leasing within the U.S.

 [Editor’s note: To view pictures from this event, visit http://www.shootmyevents.com/index.php#mi=1&pt=0&pi=5&p=-1&a=0&at=0.

For additional information on this center or for a complete listing of all winners, visit www.icsc.org/maxiawards]. 

ICSC announced the winners in the 2011 U.S. MAXI Awards during an awards ceremony on during its, March 29-31, 2011 in Hollywood, California during its annual Fusion Conference. The 2011 ICSC U.S. MAXI Awards were open to U.S. shopping centers and shopping center companies, as well as, specialty retailers, specialty leasing managers, marketing directors and/or general managers.  All award winning programs were implemented between November 1, 2009 and October 31, 2010.

All 2011 ICSC U.S. Gold MAXI winners are eligible to win ICSC´s Best-of-the-Best VIVA (Vision, Innovation, Value, and Achievement) Award.  The ICSC Best-of-the-Best VIVA Awards recognize the shopping center industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, throughout the world.  These awards will be presented during RECon, ICSC´s annual convention, on Monday, May 23, 2011 in Las Vegas, Nev.

About The Village at Gulfstream Park

Anchored by Florida’s premier thoroughbred racetrack and casino, The Village at Gulfstream Park is South Florida’s ultimate shopping, dining and entertainment destination. Utilizing the outdoor, lifestyle streetscape concept, The Village at Gulfstream Park is home to designer boutiques, specialty stores, restaurants and cafés. For a complete directory of shops and restaurants, visit www.thevillageatgulfstreampark.com.

The Village at Gulfstream Park is located at 501 S. Federal Highway in Hallandale Beach, Florida, adjacent to the legendary Gulfstream Park Racetrack and Casino, less than two miles east of I-95. 

The Village at Gulfstream Park is developed and owned by a joint venture between Forest City Enterprises, Inc. and MI Developments, Inc.

About Forest City

Forest City Enterprises, Inc. is an NYSE-listed national real estate company with $11.8 billion in total assets. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States.  For more information, visit www.forestcity.net.

About ICSC

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.  As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world.  For more information, visit www.icsc.org.

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